Multilingual SEO content

Content written for each market, based on keyword research: service pages, product descriptions, blog articles. Never a word-for-word translation.

Discuss your content See the method Run the free check

20,000visitors a month for Hotel Beaulac, up from 1,700 three years ago
4 × 3articles a month for Beaulac: French, Swiss German, English
800+words per article, with full SEO metadata
4SEO pieces a month for Protilab in the Netherlands

The context

Why culturally adapted content?

You can spot a translated text straight away: foreign turns of phrase, examples that don't fit, keywords nobody uses. Readers leave, and Google notices. Content written for the market, based on keyword research, answers the country's real questions, with the right references and the right tone.

I write in French, German, Dutch and English, including in demanding sectors: medical devices, dental technology, industry, hospitality and beauty. That's what I mean by SEO translation services: every text checked against the keywords people really use in the target country.

What kind of content?

Service and category pages.
Product descriptions for a multilingual online shop.
Blog articles planned over twelve months.
Brochures, reports and presentations, translated and adapted.

Method

From brief to publication

01
Brief per market
Keywords, intent, angle and length defined from the keyword research.
02
Adapted writing
Each text written, or rewritten, for the target country.
03
SEO optimisation
Title, meta description, headings, internal links and a cannibalisation check.
04
Review version
A version in your language for approval if needed, like the French version I deliver to Protilab's head office.
05
Publishing and tracking
Upload to your CMS if you wish, then tracking of rankings and traffic.

Deliverables

What you receive – Multilingual SEO content

Ready-to-publish texts
In HTML or Word, depending on your CMS.
SEO metadata
Title, meta description, headings and internal link suggestions.
Cannibalisation check
Each topic checked so it doesn't compete with your existing pages.
Content calendar
Topics agreed with you, month by month.

Examples

Content I have delivered

Hospitality, Neuchâtel

Hotel Beaulac

Every month, four topics in three versions (French, Swiss German, British English) of 800+ words, with metadata and a cannibalisation check.

1,700 → 20,000 visitors/month

See the case study

Dental laboratory, Netherlands and Germany

Protilab

Four SEO pieces a month in Dutch for dentists, with a French version for head office, following the articles for the German site.

4 pieces a month

See my work

My tools

Keyword research
Google Search Console
Semrush
WordPress
Webflow
Shopify

Your point of contact

Antoine Sanières

French copywriter, translator and voice actor

Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.

I write your SEO content myself, in native French, and adapt it into English, German and Dutch with each country's keywords; I proofread and correct every text myself, then optimise it for SEO.

Discuss your project More about me

FAQ

Your questions – Multilingual SEO content

Do you use machine translation?

Sometimes as a starting point, never unedited: every text is written or rewritten, then optimised for the target market.

Do you write for technical sectors?

Yes: medical devices, dental technology, cleanrooms, industry, hospitality, beauty. I study your products and standards before writing.

Can you follow our style guide?

Yes. I already work with detailed guidelines: fixed structure, tone, banned terms, verified internal links.

How much content should we publish each month?

It depends on your market and competition. My ongoing projects range from four to twelve pieces a month.

Do you also translate marketing copy and documents into French?

Yes: marketing copy, documents and technical content, by a native French speaker. See French translation services.

What is SEO-friendly translation?

SEO-friendly translation, or SEO-friendly website translation, keeps the meaning of your text while using the words people actually search for in the target market. SEO localisation goes further and adapts examples, units and references; SEO transcreation rewrites the message when a literal version would fall flat. In practice, SEO translation and localisation go hand in hand: keyword research first, writing second.

Do you translate into French yourself?

Yes. I am a native French copywriter, and French localisation is the core of my work, from product pages to complete French website localization. On WordPress, I also handle the Yoast SEO translation of titles, meta descriptions and URLs, so that each French page is optimised, not just translated.

Do you optimise content for AI search?

Yes. I write for Google and for AI assistants alike: the answer in the opening lines, verifiable facts and sourced figures, questions and answers, and clear subheadings. That is what ChatGPT, Gemini and Google's AI Overviews pick up, whatever the language.

Can't see your question? Ask me directly – I reply within one working day

Services