French SEO consultant
Want to be found on google.fr? Antoine Sanières is a native French SEO consultant who works in English, German and Dutch. He helps foreign companies enter the French market online.
At a glance
- For: British, German, Dutch and international companies targeting France, French-speaking Belgium or Switzerland.
- What: SEO audit of your French site, French keyword research, native copy, Google Ads France, GEO.
- Who: Antoine Sanières, native French speaker, project contact in English.
- Clients: Cup Concept Mehrwegsysteme GmbH, Micrel Medical Devices, Protilab.
France is not your home market in French
- Centralisation: the Paris region generates almost a third of French GDP, and many B2B decisions are made there.
- Search terms: French users search for « référencement naturel » as well as « SEO ». Belgians say « septante » where the French say « soixante-dix ».
- Tone: French copy is more formal (« vous ») and readers spot clumsy translations immediately.
- Law: the Loi Toubon requires advertising and product information aimed at French consumers to be in French. A « mentions légales » page is mandatory.
- Trust signals: prices including VAT (TTC), a French contact option and terms of sale (CGV) in French.
What we do for your French website
- French SEO audit: indexing, hreflang (fr-FR, fr-BE, fr-CH), translated URLs, title tags and meta descriptions, speed.
- French keyword research: volumes, intent and seasonality, grouped by category in Excel.
- Native content: we do not translate, we localise.
- Google Ads France: leads from month one while SEO builds up.
- Reporting in English: monthly KPI report and calls in English.
Example: Cup Concept Mehrwegsysteme GmbH
Since September 2025 we have managed French SEO for this German maker of reusable cups and tableware for events: technical audit and fixes, French keyword research covering around 1,500 terms, rewriting of existing French copy, a content plan for articles and product pages, and monthly KPI tracking.
Frequently asked questions
Do I need a .fr domain to rank in France?
Not necessarily. A well-configured /fr/ subfolder with hreflang benefits from your main domain's authority. A .fr domain builds more trust with French buyers but means running a separate site.
Can we work in English?
Yes. All calls, reports and project management are in English; the content for your customers is written in French.
How long before we see results in France?
Usually three to six months after the technical fixes and first new content go live. Google Ads can generate enquiries from the first month.