ChatGPT Ads: your advertising in AI answers

ChatGPT has shown ads in the UK since 6 June 2026, and in 31 European countries, including France, Germany and the Benelux, since 24 August 2026. I plan and run your ChatGPT Ads campaigns in English, French, German and Dutch, alongside your GEO work: your customers find you in the answer, and just below it.

Launch your ChatGPT Ads campaign See the method Run the free check

June 2026ChatGPT Ads go live in the UK, the first market outside the US
Aug 202631 European countries, including France, Germany and the Benelux
Free & Gothe ChatGPT plans that show ads; Plus, Pro, Business and Enterprise stay ad-free

GEA

ChatGPT Ads: how it works

ChatGPT Ads is OpenAI's advertising in ChatGPT. Ads appear below the assistant's answer, clearly labelled as sponsored, and do not change the answer itself. After a test in the US from 9 February 2026, they went live in the UK on 6 June 2026, the first market outside the US (PPC Land), then in 31 European countries on 24 August 2026: the 27 EU member states, Iceland, Liechtenstein, Norway and Switzerland (OpenAI).

Ads are shown to adult users on the Free and Go plans; Plus, Pro, Business and Enterprise subscribers do not see them. No ads appear for under-18s, or in conversations about health, mental health or politics (PPC Land).

In the European Economic Area and Switzerland, ads are not personalised for now: they rely on the context of the conversation and on context hints, the contextual signals the advertiser sets for each ad group (Novoads). You pay per click (CPC) or per thousand impressions (CPM), and conversions are measured with OpenAI's pixel and Conversions API.

This advertising inside AI answers has a name: GEA, or Generative Engine Advertising. Google is heading the same way: on 28 October 2026 it extended ads in AI Mode to ten more countries and announced the UK for the fourth quarter of 2026 (Google). GEA complements GEO: GEO gets your company cited in the answer, ChatGPT Ads places it just below, on the questions where you want to be seen straight away.

What decides whether an ad is shown

The conversation and the question asked.
The context hints set for each ad group.
The ad's headline, text and landing page.
The bid and the campaign budget.
The user's country and language.

Key dates

Advertising in AI, country by country – ChatGPT Ads

The milestones that turned AI answers into a new advertising space, from the US to the UK and Europe.

9 Feb 2026United StatesFirst ads in ChatGPT, for users on the Free and Go plans.PPC Land
6 June 2026United KingdomThe first country outside the US to get ChatGPT Ads.PPC Land
24 Aug 2026Europe31 European countries, including France, Germany, Belgium, the Netherlands and Switzerland.OpenAI
28 Oct 2026GoogleAds in Google's AI Mode expand to ten more countries; the UK is planned for the fourth quarter.Google
Every weekYour campaignsI monitor your ads, context hints and conversions, country by country.

How it works

The rules of ChatGPT Ads – ChatGPT Ads

Four things to know before you launch a campaign:

Below the answer

The ad appears after ChatGPT's answer, labelled as sponsored, without changing what the assistant says.

Targeted by context

In the EEA and Switzerland, no personalised ads for now: the conversation and your context hints decide what is shown.

Per click or per impression

Bids per click (CPC) or per thousand impressions (CPM), within the budget you set.

A protected setting

No ads for under-18s, and none in conversations about health, mental health or politics.

Method

My ChatGPT Ads method – ChatGPT Ads

01
Questions and intent
What your customers ask ChatGPT in each language, drawn from keyword research and your search data.
02
Context hints by market
Context hints written for each country and language, not translated word for word.
03
Ads in four languages
Headlines and copy in English, French, German and Dutch, adapted to each market.
04
Landing pages and conversions
Pages that answer the question asked, and reliable conversion tracking before launch.
05
Launch and optimisation
Bids, budgets, ads and context hints adjusted every week based on the results.
06
GEO and GEA together
The questions where you are already cited and those where an ad takes over: one strategy.

Measurement

GEO and GEA, measured together – ChatGPT Ads

Every month, I bring two measures together: the share of ChatGPT answers that cite your company, and the results of your ads. You can see where GEO is enough, where ads bring you customers, and where one or the other needs strengthening, country by country.

Discuss ChatGPT Ads

Deliverables

What you receive – ChatGPT Ads

ChatGPT Ads campaign plan
The countries, languages, questions to target, budgets and conversion goals.
Ads and context hints
Your ads and context hints, written for each market, in four languages.
Conversion tracking
Reliable tracking of the forms, calls and sales that come from ChatGPT, in Google Analytics 4.
Monthly GEO and GEA report
The results of your ads, set against your citations in AI answers.

Your point of contact

Antoine Sanières

International SEO, GEO and AEO consultant

Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.

I plan and run your ChatGPT Ads campaigns myself, in English, French, German and Dutch, alongside your visibility in AI answers.

Discuss your project More about me

FAQ

Your questions – ChatGPT Ads

What is ChatGPT Ads?

ChatGPT Ads is OpenAI's advertising in ChatGPT. Ads appear below the assistant's answer, labelled as sponsored, for users on the Free and Go plans. Advertisers pay per click (CPC) or per thousand impressions (CPM).

Is ChatGPT Ads available in the UK?

Yes. The UK was the first country outside the US to get ChatGPT Ads, on 6 June 2026. Since 24 August 2026, ads have also run in 31 European countries, including Ireland, France, Germany, Belgium and the Netherlands.

What is GEA (Generative Engine Advertising)?

GEA covers advertising inside the answers of generative engines: ChatGPT Ads, and the ads Google shows in its AI Mode in some countries. It is the paid counterpart of GEO, which aims for organic citations in those answers.

What is the difference between ChatGPT Ads and GEO?

GEO gets your company cited in ChatGPT's answer without paying for each click, and builds up over several months. ChatGPT Ads places an ad below the answer from the day the campaign starts, on the questions you choose. The two complement each other, and I run them together.

How are ads targeted in Europe?

By context. In the European Economic Area and Switzerland, ads are not personalised for now: ChatGPT relies on the conversation and on the context hints the advertiser sets for each ad group.

Who sees ads in ChatGPT?

Adult users on the Free and Go plans. Plus, Pro, Business and Enterprise subscribers do not see ads, and no ads appear for under-18s or in conversations about health, mental health or politics.

How much does a ChatGPT Ads campaign cost?

You set your advertising budget, paid to OpenAI per click (CPC) or per thousand impressions (CPM). My work is quoted individually, depending on the number of countries and languages, and the SEO audit of your website is free.

Does Google also show ads in its AI answers?

Yes, in its AI Mode: in the US and, since 28 October 2026, in ten more countries, including Canada and Australia. Google plans to add the UK in the fourth quarter of 2026; nothing has been announced for the EU yet. I also manage international Google Ads campaigns.

Can you run ChatGPT Ads campaigns in French, German and Dutch?

Yes. I write and manage your ads in English, French, German and Dutch, for the UK, Ireland, France, Belgium, Switzerland, Luxembourg, Germany, Austria and the Netherlands. Each market gets its own context hints and its own ads.

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