GEO and AEO: get cited by AI

ChatGPT, Gemini, Perplexity and Google's AI Overviews now answer your prospects' questions directly. GEO (Generative Engine Optimization) is about getting your business understood, cited and recommended in those answers; AEO (Answer Engine Optimization) is about making your pages the answer itself. I work on both, in French, German, Dutch and English.

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100+SEO projects: the foundation of your visibility in AI
4assistants monitored: ChatGPT, Perplexity, Gemini, Claude
4languages: your visibility in AI answers in English, French, German and Dutch

The context

Why GEO and AEO now? – GEO and AEO: get cited by AI

Since 22 July 2026, Google has also shown AI-generated answers in France: AI Overviews above the search results, and AI Mode, a conversational search (Blog du Modérateur). In Germany, where AI Overviews arrived in March 2025, Sistrix found that the click-through rate of the top result falls from 27% to 11% when an AI Overview is shown. If you sell in France, being named in the answer now matters as much as ranking well.

When a buyer asks an AI assistant “which agency can help with SEO in France?”, the answer names a handful of companies rather than a page of ten blue links. To be among them, your business must be easy to understand and verify: the same identity everywhere, factual content, third-party sources that talk about you.

GEO (Generative Engine Optimization) starts with good SEO. AI assistants rely on pages that search engines crawl, understand and trust: clean technical foundations, useful content and authority signals are the basis of any visibility in AI answers.

AEO (Answer Engine Optimization) starts from the same foundations, with a narrower aim: making your pages the answer itself. Google's featured snippets, AI Overviews and voice assistants draw on short, clear, verifiable answers. So I structure your pages as answers: the question, the answer in one or two sentences, then the detail, backed up by definitions, tables and FAQs marked up with structured data.

GEO and AEO both rest on SEO, which makes them a natural part of my expertise. I have been doing SEO since 2021, now internationally and in four languages, and I add the techniques specific to AI: a clear entity, structured data, easily quotable content and regular monitoring of what the assistants say.

Among other things, I check…

What AI assistants say about you, in each language.
Whether your offer is described clearly and consistently.
Whether your pages answer your buyers' questions in one or two sentences.
Your structured data (schema.org) and your llms.txt file.
Third-party sources that mention you, or your competitors.

Method

My GEO and AEO method – GEO and AEO: get cited by AI

01
AI visibility audit
Dozens of questions put to the assistants, in each language, to see who they cite.
02
A clear entity
Name, offer, region, founder and credentials described consistently everywhere.
03
Structured data
Organization, Service, FAQ, Article: every page explained to machines.
04
Citable content
Short, factual answers, sourced figures and at-a-glance summaries.
05
Direct answers
The question, then the answer in one or two sentences: pages and FAQs that Google and AI assistants can quote as they stand (AEO).
06
Citation tracking
The same 30 to 50 questions every month, and the share of answers that cite you.

Deliverables

What you receive – GEO and AEO

AI visibility audit
What ChatGPT, Perplexity, Gemini and Claude say about you and your competitors.
GEO and AEO action plan
Changes to content, FAQs, structured data and your external presence.
llms.txt file
A concise profile of your company, ready for AI systems.
Citation tracking
How your presence in the answers evolves.

Monthly tracking

GEO tracking, month after month

Every month, I ask the AI assistants the same 30 to 50 questions, in each of your languages: the questions your buyers actually ask. I measure the share of answers that mention your brand, which competitors are named and which sources the answers rely on.

Talk about GEO tracking

What I measure

Your 30 to 50 questions, chosen with you
ChatGPT, Gemini, Perplexity, Claude and Google (AI Overviews, AI Mode)
The share of answers that mention your brand
The competitors and sources cited
Each language tracked separately

Part of monthly support

Every monthTwo to four new pieces of content, SEO and GEO tracking, Google Ads if needed.
End of the monthA report and a call: what moved and what comes next.
6 months minimumEnough time to see the effect on Google and in AI answers.

Tracking runs in English, French, German and Dutch, depending on your markets.

Countries

GEO, country by country – GEO and AEO

AI visibility is won in your buyers' language: each market has its own launch dates, sources and competitors. GEO and AEO, country by country:

GEA · Advertising in AI answers

ChatGPT Ads: your ad right below ChatGPT's answer

Live in the UK since June 2026 and in 31 European countries since August 2026.

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Your point of contact

Antoine Sanières

International SEO, GEO and AEO consultant

Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.

I work on your brand's presence in ChatGPT, Perplexity and Google answers myself: content, structured data and the sources these tools cite.

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FAQ

Your questions – GEO and AEO

What's the difference between SEO and GEO?

SEO targets traditional search engines, GEO targets the answers given by AI assistants. The foundations are shared, but GEO puts extra weight on a clear entity and easily citable content.

What is Answer Engine Optimization (AEO)?

AEO means making your pages the direct answer to your buyers' questions: the one Google shows as a featured snippet or draws on for its AI Overviews, and the one voice assistants read out. It relies on short, verifiable answers at the top of the page, backed up by definitions, tables and FAQs marked up with structured data.

What's the difference between GEO and AEO?

AEO aims for the single, direct answer: the featured snippet on Google or the reply a voice assistant reads out. GEO targets the answers written by AI assistants such as ChatGPT or Gemini, which often cite several sources and recommend several companies. Google's AI Overviews sit between the two. Both build on SEO, and I work on them together.

Can you measure visibility in AI assistants?

Yes, by regularly asking the assistants the same questions and noting who they cite. I track these answers in each language.

Does GEO replace SEO?

No. AI assistants rely largely on the web and on search engines: good SEO remains the basis of good AI visibility.

What is an llms.txt file?

A text file at the root of your site that presents your company and key pages in a format that language models can read easily.

What is AI search optimisation, or LLM SEO?

It is an umbrella term for making your company visible in AI-generated answers: ChatGPT, Perplexity, Gemini and Google AI Overviews. It covers two disciplines: Generative Engine Optimization (GEO), which helps get your company cited and recommended by AI assistants, and Answer Engine Optimization (AEO), which aims to make your pages the direct answer.

Is GEO the same as geo-targeting or local SEO?

No. Here GEO stands for Generative Engine Optimization. Geo-targeting, geo-tagging and local SEO are about location: showing the right page in the right country or city, for example with hreflang tags and country-specific URLs. I handle both, but they are different jobs.

How is AI search optimisation different from traditional SEO?

Traditional SEO earns rankings in a list of links; AI search optimisation earns mentions inside an answer. It builds on SEO (clear pages, structured data, authority) and adds content that answers precise questions, consistent facts about your company everywhere, and AI Overviews SEO for Google.

Are AI Overviews now live in France?

Yes. Since 22 July 2026, Google has shown AI Overviews in France, AI-generated answers above the search results, along with AI Mode. Appearing in them takes the same foundations as GEO and AEO: a clear website, factual answers and a brand that other sources mention.

How many questions do you track each month?

Between 30 and 50 per project, chosen with you from the questions your buyers ask, and asked every month in each of your languages. I measure the share of answers that mention your brand and how it changes.

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