Digital strategy for France
Which channels first, which budget and which messages: a 12-month acquisition plan for France that combines SEO, Google Ads, GEO, LinkedIn and content.
One point of contact from brief to delivery, in your language and in French: me, Antoine Sanières.
Roadmap
Twelve months, three phases
Click a phase to see the planned actions: a sample roadmap, then tailored to your market.
- Audit of your French website and conversion tracking
- French keyword research
- Multilingual structure and hreflang
- KPI dashboard
SEOAnalytics
- Test Google Ads campaigns in France
- First optimised pages in French
- LinkedIn content for France
- First review of cost per enquiry
Google AdsContentLinkedIn
- Regular SEO content in French
- Visibility in AI assistants (GEO)
- Expansion to new regions or segments
- Ongoing budget optimisation
SEOGEOGoogle Ads
Why a strategy
Not everything, not everywhere
Clear priorities
A limited budget should go to the channels and segments that pay off fastest.
Channels that reinforce each other
Google Ads tests demand, SEO captures it for the long term, LinkedIn builds trust.
KPIs that matter
Cost per enquiry and revenue from France: you track what matters, not vanity metrics.
What I do
- Priorities by region and channel
- Acquisition plan: SEO, Google Ads, GEO, social media
- Budget and KPIs
- A 12-month roadmap
What you receive
- A prioritised action plan
- A KPI dashboard
- A monthly check-in if you wish
How it works
Four steps, one point of contact
Diagnosis
Your goals, your current results and your French website.
Priorities
Channels, segments and messages ranked by potential.
Plan
Actions, budgets and KPIs over 12 months.
Management
Monthly follow-up and adjustments.
Your point of contact
Antoine Sanières
International strategy and marketing consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English, German and Dutch. With two master's degrees, in international business and digital marketing, I have completed more than 100 assignments since founding Anton Anton in 2023, for French and international companies.
This page: Digital strategy for France I build your acquisition plan for France myself, then manage it with you every month.
FAQ
Frequently asked questions – Digital strategy for France
Where should we start in France?
SEO or Google Ads first?
What budget should we plan for?
Can you implement the strategy?
Services
Other services – Digital Strategy for France
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