German SEO consultant
Germany is Europe's largest economy, but it is not one uniform market. I optimise your German site for the terms people really use in Germany, Austria and Switzerland. SEO in Germany starts with German keyword research, which is why my German SEO services always begin with the terms your buyers actually type.
The market
Germany, Austria, Switzerland, state by state
Berlin isn't the whole of Germany: sixteen states, Austria and German-speaking Switzerland are markets in their own right, with their own cities and search habits.
Hover over or tap a region to see its main city and population.
Test my website for this marketAt a glance – German SEO consultant
- What German SEO audit, keyword research for de-DE, de-AT and de-CH, culturally adapted German content, Google Ads, GEO and AEO.
- Who Antoine Sanières: German at C1 level (Kiel University), several years spent living in Germany.
- Clients CARE Fitness, ABI Profils, Protilab, Micrel Medical Devices.
Three markets, not one
| Germany | Austria | Switzerland | |
|---|---|---|---|
| Bicycle | Fahrrad | Fahrrad | Velo |
| January | Januar | Jänner | Januar |
| Spelling | ß | ß | ss |
| Hreflang | de-DE | de-AT | de-CH |
Many Germans search for Suchmaschinenoptimierung rather than SEO. German buyers also expect strong trust signals: a full Impressum, a GDPR-compliant privacy notice, clear prices and reviews.
What I do – German SEO consultant
- German SEO audit, including Impressum and Datenschutz checks
- Keyword research by country
- German content, culturally adapted with the right register (du or Sie)
- Backlink review: the German sites that already link to you, compared with those linking to your competitors
- Google Ads Germany
- GEO and AEO in German: your presence in Google's AI Overviews and in ChatGPT's answers
Work in the German market
For ENGMAR, a welding fume extraction specialist in the Bonnefon group, I fixed the German website and researched 6,488 German keywords: 66 search queries were in the Google top 10 in September 2026, up from 25 in January (source: ENGMAR's Google Search Console, engmar.eu/de/). For CARE Fitness, I carried out the German keyword research, then translated and adapted the entire e-commerce site. For ABI Profils, a manufacturer of plastic profiles, I manage the SEO and Google Ads of the German website every month. I also support the German subsidiaries of the Protilab dental laboratory and the Greek manufacturer Micrel Medical Devices on their German websites.
Your point of contact
Antoine Sanières
International SEO, GEO and AEO consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.
I handle your SEO in this market myself, in its language and by its own rules: local keywords, content and ranking reports.
Frequently asked questions – German SEO consultant
Is a DeepL translation enough for Germany?
How do you approach SEO for Germany?
Germany, Austria and Switzerland: one version or three?
Are you a German SEO expert?
What exactly will I receive?
Do you provide German SEO services for foreign companies?
Do you also offer GEO and AEO in German?
Can't see your question? Ask me directly – I reply within one working day
Services
Other services – German SEO consultant for Germany, Austria and Switzerland
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