Google Ads France

Search, Performance Max, Shopping, remarketing: we build and manage your Google Ads campaigns for France and other markets, country by country and language by language, with localised ads and reliable conversion tracking. One goal: enquiries and sales at a sensible cost.

Discuss your campaigns Our approach Take the check

4Markets with Google Ads and SEO for ABI Profils
×2Walbeez revenue in one year, with SEO and Google Ads combined
4Working languages for your ads: FR, DE, NL, EN
100 %Your accounts, data and history remain yours

Starting point

Why put Google Ads in expert hands?

Google Ads rewards well-structured accounts and penalises the rest. A muddled structure, unfiltered search terms, wrongly measured conversions or automated bidding fed with poor data, and the budget evaporates in useless clicks. Internationally, every mistake is multiplied by the number of countries and languages.

We manage your accounts as PPC specialists: account structure by country and language, keyword research for each market, rigorous negative keywords, localised responsive ads, bidding on target CPA or target ROAS, and solid conversion tracking (GA4, Google Tag Manager, enhanced conversions and Consent Mode v2, mandatory in the European Economic Area).

And because we are also SEO specialists, both channels work together: the search terms that convert in Google Ads feed your content, and SEO gradually reduces your dependence on paid clicks. Unlike a traditional advertising or marketing agency in France, we manage your campaigns strictly on cost per enquiry.

Warning signs

Your cost per enquiry is rising with no clear explanation.
Your French campaigns are translated copies of your English campaigns.
You are not sure which conversions Google Ads is measuring.
You want to test France before investing in SEO.

Approach

Our method PPC in six steps

01
Account audit
Structure, actual search terms, ad quality, bids, budgets and conversion tracking: what drives sales and what wastes money.
02
International structure
Separate campaigns by country and language, precise geographic and language targeting, budgets by market.
03
Keywords and negatives
Research into buyer-intent search terms, negative keyword lists for each market.
04
Ads and landing pages
Responsive ads and assets for each market; recommendations for landing pages that convert.
05
Reliable tracking
GA4, Google Tag Manager, enhanced conversions, calls and forms, Consent Mode v2: clean data for smart bidding.
06
Management and testing
Optimisation of bids, search terms and ads, A/B tests, budget allocation across countries and a clear monthly report.

Deliverables

What you receive

Account audit
A full analysis as a PDF, with quick wins and priorities.
Live campaigns
Search, Performance Max, Shopping or remarketing depending on your goal, in your own account.
Tracking plan
Tags, GA4 events and consent settings, documented.
Dashboard
Costs, enquiries, revenue and cost per acquisition by country, in Looker Studio.
Monthly report
Results, decisions and next steps, in English, French, German or Dutch.

Examples

Campaigns we manage

Events sector, Lyon region

Walbeez

Google Ads campaigns built and managed alongside SEO, with tracking of quote requests.

Revenue ×2 in one year

See the case study

Industry, 4 markets

ABI Profils

Google Ads and SEO managed every month across four country sites, with a results report for each market.

4 markets with SEO + Google Ads

See the case study

Recruitment

Euro Rekruter

Campaign takeover: analysis of ads, keywords, Quality Score and performance (CPC, CTR, conversions), then restructuring directly in the account.

Campaign restructured

Our tools

Google Ads
Google Ads Editor
Google Analytics 4
Google Tag Manager
Looker Studio
Google Merchant Center
Keyword Planner

FAQ

Your questions – Google Ads France

What budget do I need for Google Ads in France?

It depends on your sector, the competition and your goals. We set a test budget for each market and adjust it to the actual cost per enquiry we observe.

Is the Google Ads account mine?

Yes, always. Campaigns are built in your account: history, data and access stay with you.

Search, Performance Max or Shopping?

Search captures existing demand, Shopping and Performance Max suit product catalogues, and remarketing brings visitors back. We combine formats according to your business model and margins.

What is Consent Mode v2?

The setting Google requires in the European Economic Area to measure conversions in line with consent. Without it, data goes missing and automated bidding becomes less accurate.

SEO or Google Ads?

Both: Google Ads delivers quick results and data, SEO builds lasting visibility. We often manage both together.

Services