Welding fume extraction, DACH
ENGMAR
German keyword research covering 6,488 terms, a strategic report and a content plan with 22 actions.
6,488 keywords
International keyword research
You don't translate keywords; you research them in each country. Our keyword research shows what your customers actually type, in French, German, Dutch or English.
- 6,488German keywords analysed for ENGMAR
- 4,600+keywords across DACH, France and English markets for Micrel
- 3,296queries studied for Walbeez
- 1,975Dutch keywords in 13 categories for Protilab
The context
Why research each country?
Translating keywords is the most common mistake in international SEO. A French buyer doesn't search with the translation of your words; they have their own, with their own volumes and regional variants. A Belgian and a French user don't always use the same terms, and neither do an Austrian and a German.
Our research starts from scratch, in the language of the country, carried out by a native speaker. It then becomes the blueprint for your site: which pages, which keywords, which content, in which order.
You need it if…
- You're opening a new country and don't know which terms matter.
- Your translated pages don't rank for any query.
- You're torn between several terms to name your offer.
- You want a content plan based on data rather than hunches.
Method
From data to strategy
- 01
Briefing
Your markets, products, local competitors and business goals.
- 02
Native data collection
Queries gathered with Google Ads Keyword Planner and Semrush, in the target language and country.
- 03
Clean-up and intent
Each query classified: learn, compare, buy. Irrelevant terms are removed.
- 04
Categorisation
Grouped by topic and target page, with monthly volumes and seasonality.
- 05
Recommendations
Site structure, priority keywords per page and a content plan.
Deliverables
What you receive
Excel file per market
Every query, categorised, with volumes and intent.
Keyword mapping
Each page of your site matched with its target queries.
Recommended structure
Pages to create, merge or rename.
Content plan
The content to produce, in order, for the months ahead.
Examples
Research we have delivered
Medical devices
Micrel Medical Devices
SEO strategy covering 4,600+ keywords for Germany, Austria, Switzerland, France and English-speaking markets, with a plan for 144 articles.
144 articles planned
See our work
Reusable tableware
Cup Concept
French keyword research of around 1,500 terms for this German manufacturer: French buyers' vocabulary looked nothing like a translation of the catalogue.
Ongoing SEO in France
See the case studyOur tools
- Google Ads Keyword Planner
- Semrush
- Google Search Console
- Google Trends
- Excel
FAQ
Your questions
What is keyword research?
The analysis of every query your customers type into Google around your business, with volumes, intent and seasonality. It's the foundation for your site structure and content.
Why not simply translate my existing keywords?
Because each country has its own vocabulary. Translated keywords often target terms nobody searches for and miss the real queries.
How many keywords does a study include?
From a few hundred to several thousand: 1,975 for Protilab in the Netherlands, 3,296 for Walbeez in France, 6,488 for ENGMAR in the German-speaking market.
Can you cover several countries with the same language?
Yes. Germany, Austria and Switzerland, or France, Belgium and French-speaking Switzerland, get separate tabs when searches differ.
Services