International keyword research

You don't translate keywords; you research them in each country. My keyword research shows what your customers actually type, in French, German, Dutch or English.

Request keyword research See the method Run the free check

6,488German keywords analysed for ENGMAR
4,600+keywords across DACH, France and English-speaking markets for Micrel
3,296queries studied for Walbeez
1,975Dutch keywords in 13 categories for Protilab

The context

Why research each country? – International keyword research

Translating keywords is the most common mistake in international SEO. A French buyer doesn't search with the translation of your words; they have their own, with their own volumes and regional variants. A Belgian and a French user don't always use the same terms, and neither do an Austrian and a German.

My research starts from scratch, in the country's own language, market by market. It then becomes the blueprint for your site: which pages, which keywords, which content, in which order.

You need it if…

You're entering a new market and don't know which terms matter.
Your translated pages don't rank for any query.
You're torn between several terms to name your offer.
You want a content plan based on data rather than hunches.

Method

From data to strategy – International keyword research

01
Briefing
Your markets, products, local competitors and business goals.
02
Market-by-market data collection
Queries gathered with Google Ads Keyword Planner and Semrush, in the target language and country.
03
Clean-up and intent
Each query classified: learn, compare, buy. Irrelevant terms are removed.
04
Categorisation
Grouped by topic and target page, with monthly volumes and seasonality.
05
Recommendations
Site structure, priority keywords per page and a content plan.

Deliverables

What you receive – International keyword research

Excel file per market
Every query, categorised, with volumes and intent.
Keyword mapping
Each page of your site matched with its target queries.
Recommended structure
Pages to create, merge or rename.
Content plan
The content to produce, in order, for the months ahead.

Examples

Research I have delivered

Welding fume extraction, DACH

ENGMAR

German keyword research covering 6,488 terms, a strategic report and a content plan with 22 actions.

6,488 keywords

Medical devices

Micrel Medical Devices

SEO strategy covering 4,600+ keywords for Germany, Austria, Switzerland, France and English-speaking markets, with a plan for 144 articles.

144 articles planned

See my work

Reusable tableware

Cup Concept

French keyword research of around 1,500 terms for this German manufacturer: French buyers' vocabulary looked nothing like a translation of the catalogue.

Ongoing SEO in France

See the case study

My tools

Google Ads Keyword Planner
Semrush
Google Search Console
Google Trends
Excel

Your point of contact

Antoine Sanières

International SEO, GEO and AEO consultant

Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.

I carry out all keyword research myself, market by market: I collect the searches your customers really type in their own language and rank them by intent and potential.

Discuss your project More about me

FAQ

Your questions – International keyword research

What is keyword research?

The analysis of every query your customers type into Google around your business, with volumes, intent and seasonality. It's the foundation for your site structure and content.

Why not simply translate my existing keywords?

Because each country has its own vocabulary. Translated keywords often target terms nobody searches for and miss the real queries.

How many keywords does the research cover?

From a few hundred to several thousand: 1,975 for Protilab in the Netherlands, 3,296 for Walbeez in France, 6,488 for ENGMAR in the German-speaking market.

Can you cover several countries with the same language?

Yes. Germany, Austria and Switzerland, or France, Belgium and French-speaking Switzerland, get separate tabs when searches differ.

How do you find keyword search volume by country?

I set the country and the language separately in Google Keyword Planner and in professional SEO tools: French searches from France, Belgium and Switzerland are three different markets. You get monthly volumes, seasonality and search intent for each country, in an Excel file.

What is keyword research by country?

It is keyword research run separately for each target market. Each country searches with its own words, even in the same language, so I collect the terms people really type in each country instead of translating a single list.

Does keyword research also help with GEO and AEO?

Yes. The questions the research uncovers (“how…”, “which…”, “how much…”) are largely the ones your buyers also put to ChatGPT or Google. I map them to your pages so that each page answers them clearly: that is the foundation of both AEO (becoming the direct answer) and GEO (getting cited by AI assistants).

Can't see your question? Ask me directly – I reply within one working day

Services