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International SEO audit

Before you invest in a new market, you need to know what is holding you back. We go through every language version of your site and rank each fix by impact.

  • 4languages audited by native speakers: FR, DE, NL, EN
  • 85pages optimised for ENGMAR in the German-speaking market
  • 84URLs mapped and rewritten for Walbeez
  • 1prioritised action plan, in Excel and PDF

The context

Why an international audit?

A multilingual website has problems a standard audit misses: conflicting hreflang tags, translated pages that never get indexed, English URLs left on the French version, duplicate content from one country to the next. Every mistake costs traffic in a market you are paying to win.

Our audit doesn't stop at the technical side. We read each version as a local user would: are the keywords right, is the tone right, does the page reassure a French, German or Dutch buyer?

The telltale signs

  • Your foreign-language version gets visits but almost no enquiries.
  • Google shows the wrong language or country in its results.
  • You are planning a redesign or a platform change.
  • Your translations were done without keyword research.

Method

Our method, step by step

  1. 01

    Full crawl

    Every language version crawled with Screaming Frog and cross-checked with Semrush and your Search Console.

  2. 02

    Multilingual technical checks

    Hreflang, x-default, canonicals, status codes, redirects, indexing and Core Web Vitals, language by language.

  3. 03

    Content and tags

    Titles, meta descriptions, headings, duplicate or machine-translated content, internal linking between languages.

  4. 04

    Native review

    Each version read by a native speaker: tone, vocabulary, local trust signals.

  5. 05

    Action plan

    Every fix ranked by impact and effort, then walked through with you on a video call.

Deliverables

What you receive

  • PDF audit report

    Every finding, with evidence, for each language version.

  • Excel action plan

    Each fix prioritised, with the URL concerned and the solution.

  • Rewritten tags

    Titles and metas for your key pages, ready to use.

  • Video walkthrough

    A call to go through everything and answer your questions.

Examples

Audits we have carried out

Events, Lyon area

Walbeez

Full audit combining Screaming Frog and Semrush, keyword mapping across 84 URLs, page-by-page rewrites and support for the move to Webflow.

Revenue ×2 in one year

See the case study

Industry, DACH market

ENGMAR

Technical optimisation of the tags on 85 pages for the German-speaking market, based on complete German keyword research.

85 pages optimised

Dental laboratory, Netherlands

Protilab

Post-redesign SEO audit of nl.protilab.com and fixing of the technical issues, followed by monthly support.

Dutch site relaunched

See our work
Our tools
  • Screaming Frog
  • Semrush
  • Google Search Console
  • Google Analytics 4
  • PageSpeed Insights

FAQ

Your questions

How long does an international SEO audit take?
It depends on the number of pages and languages. After a first look at your site, we give you a precise timeframe in our quote.
Do all languages need to be audited at once?
No. We can start with your priority market and extend the audit to the other versions with the same method.
What happens after the audit?
You can implement the action plan in-house, or ask us to handle the fixes, the content and the monthly follow-up.
Do you audit Webflow, WordPress and Shopify sites?
Yes, as well as custom-coded sites. Our recommendations take into account what your platform can really do.

Let's talk

Your next market starts here.

Planning to grow in France, Germany or the Netherlands? Tell us which market you are targeting. We reply within one working day, in English.

contact@antonanton.fr