Events, Lyon area
Walbeez
Setup and management of Google Ads campaigns alongside SEO, with quote requests tracked.
Revenue ×2 in one year
See the case studyInternational Google Ads
Search, Performance Max, Shopping, remarketing: I build and manage your Google Ads campaigns country by country and language by language, with ads adapted to each market and reliable conversion tracking. One goal: leads and sales at a sensible cost.
- 4markets managed in Google Ads and SEO for ABI Profils
- ×2Walbeez revenue in one year, SEO and Google Ads combined
- 4working languages for your ads: FR, DE, NL, EN
- 100%of your accounts, data and history stay yours
The context
Why entrust your Google Ads to an expert?
Google Ads rewards well-built accounts and penalises the rest. A messy structure, unfiltered search terms, poorly measured conversions or automated bidding fed with bad data, and your budget drains away on useless clicks. Internationally, every mistake is multiplied by the number of countries and languages.
I manage your accounts the way a PPC specialist should: structure by country and language, keyword research by market, systematic negatives, responsive ads adapted to each market, target CPA or target ROAS bidding and solid conversion tracking (GA4, Google Tag Manager, enhanced conversions, Consent Mode v2, mandatory in the European Economic Area).
And because I am an SEO expert too, both channels work together: the search terms that convert in Google Ads feed your content, and SEO gradually reduces your reliance on paid clicks. If you are looking for a digital marketing agency in France that focuses on search, this is exactly what I do, in several languages.
Warning signs
- Your cost per lead keeps rising without a clear reason.
- Your foreign campaigns are translated copies of your domestic ones.
- You don't know exactly which conversions Google Ads is measuring.
- You want to test a new country before investing in SEO.
Method
My PPC method in six steps – International Google Ads
- 01
Account audit
Structure, real search terms, ad quality, bids, budgets and conversion tracking: what makes money and what just costs money.
- 02
International structure
Separate campaigns by country and language, precise geographic and language targeting, budgets managed market by market.
- 03
Keywords and negatives
Research into high purchase-intent searches in each language, negative keyword lists per market.
- 04
Ads and landing pages
Responsive ads and assets adapted to each market; recommendations for landing pages that convert.
- 05
Reliable measurement
GA4, Google Tag Manager, enhanced conversions, calls and forms, Consent Mode v2: clean data for smart bidding.
- 06
Management and testing
Optimisation of bids, search terms and ads, A/B tests, budget allocation across countries and a clear monthly report.
Deliverables
What you get
Account audit
A full PDF audit report, with quick wins and priorities.
Live campaigns
Search, Performance Max, Shopping or remarketing depending on your goals, in your own account.
Tracking plan
Tags, GA4 events and consent settings, documented.
Dashboard
Costs, leads, sales and cost per acquisition by country, in Looker Studio.
Monthly report
Results, decisions taken and next steps, in English, French, German or Dutch.
Examples
Campaigns I manage
Manufacturing, 4 markets
ABI Profils
Google Ads and SEO managed monthly across four country websites, with a results report per market.
4 markets in SEO + Google Ads
See the case study
Recruitment
Euro Rekruter
Campaign takeover: analysis of ads, keywords, Quality Score and performance (CPC, CTR, conversions), then restructuring directly in the account.
Campaign restructured
See the case studyMy tools
- Google Ads
- Google Ads Editor
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- Google Merchant Center
- Keyword Planner
Your point of contact
Antoine Sanières
International SEO, GEO and Google Ads consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.
I build and manage your Google Ads campaigns myself, in your own account, with ads written for each country and tracking of the cost per enquiry.
FAQ
Your questions – International Google Ads
What budget do I need for international Google Ads?
It depends on the country, the competition and your goals. I set a test budget per market, then adjust it to the cost per lead actually observed.
Do I own the Google Ads account?
Yes, always. Campaigns are built in your account: you keep the history, the data and the access.
Search, Performance Max or Shopping: which to choose?
Search captures existing demand, Shopping and Performance Max suit product catalogues, remarketing brings visitors back. I combine formats according to your business and margins.
What is Consent Mode v2?
The setup Google requires in the European Economic Area to measure conversions while respecting consent. Without it, your campaigns lose data and automated bidding becomes less accurate.
Do I have to choose between SEO and Google Ads?
No: Google Ads brings fast results and data, SEO builds lasting visibility. I often manage both together.
Do you run Google Ads (formerly AdWords) campaigns in France?
Yes, France is my home market. From Pantin, next to Paris, I set up Google AdWords France campaigns (AdWords being the former name of Google Ads) with French keywords, French ad copy and landing pages that convert French buyers. Local targeting works too, for example a Google ad in Paris aimed at a single district. Many businesses still search for AdWords France: it is the same service.
Are you a French marketing company or a multilingual PPC company?
Neither, strictly speaking: I am a French consultant, not one of the large digital marketing companies in France. Businesses looking for a French marketing company or a French marketing firm usually want two things: someone who understands French buyers, and online marketing in France that pays off. That is exactly what I offer, with the reach of a multilingual SEM agency for your other markets (German, Dutch and English). In France, it's simply called ‘marketing digital’ – so if you were searching for ‘marketing digital français’, you're in the right place.
How does reporting work, and who pays for the ads?
You receive a report at the end of every month, and we can discuss it on a video call if you wish. The account remains yours and you pay the ad budget directly to Google: I recommend a budget after studying the campaign, and I only charge for management.
Can't see your question? Ask me directly – I reply within one working day
Services
Other services – International Google Ads and multilingual PPC campaigns
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