Plastic profiles, 4 markets
ABI Profils
SEO and Google Ads support for the French, German, English and Dutch sites, with a monthly performance report.
SEO + Google Ads, 4 languages
See the case studyInternational Google Ads
SEO takes time; Google Ads brings enquiries straight away. We create and manage your Search campaigns country by country, with ads written by native speakers.
- 4markets managed with SEO and Google Ads for ABI Profils
- 2campaigns we run for ourselves, in Germany and the Netherlands
- 1SEO and Google Ads report every month
The context
Why Google Ads abroad?
In a new market, SEO takes a few months to deliver. Google Ads lets you test demand immediately: which terms bring enquiries, which countries respond, what cost per lead is realistic.
We feed these insights into your SEO, and vice versa. Both channels are managed together, with a single monthly report.
Ideal if you want to…
- Test a market before investing in content.
- Get enquiries while SEO gains momentum.
- Replace word-for-word translated campaigns that cost too much.
- Track the cost per enquiry precisely in each country.
Method
From account to conversions
- 01
Account audit
Structure, keywords, ads and conversion tracking: what works and what costs.
- 02
Native keywords
High-intent queries in each country, plus terms to exclude.
- 03
Campaigns per country
One structure per market, ads written by native speakers and matching landing pages.
- 04
Conversion tracking
Forms, calls and emails measured in Google Ads and Google Analytics 4.
- 05
Monthly optimisation
Bids, ads and keywords adjusted every month, with a clear report.
Deliverables
What you receive
Ready-to-run campaigns
In your own account, which stays yours.
Dashboard
Costs, enquiries and cost per lead, country by country.
Monthly report
Results, decisions taken and next steps.
SEO recommendations
Converting keywords reused for your content.
Examples
Campaigns we manage
Our own campaigns
antonanton.fr
We test our methods on our own campaigns in Germany and the Netherlands before applying them for clients.
Germany and Netherlands
Our tools
- Google Ads
- Google Ads Keyword Planner
- Google Analytics 4
- Google Tag Manager
- Looker Studio
FAQ
Your questions
What budget do I need for Google Ads abroad?
It depends on the country, the competition and your goals. We agree a test budget together, then adjust it based on the cost per enquiry we observe.
Do I own the Google Ads account?
Yes, always. Campaigns are created in your account; you keep the history and the data.
Do I have to choose between SEO and Google Ads?
No: Google Ads brings quick results and data, SEO builds lasting visibility. We often manage both together.
Which countries can you run campaigns in?
The UK, France, Belgium, Switzerland, Germany, Austria and the Netherlands, with native ads in each language.
Services