International GEO and AEO: get cited by AI in every language

Your customers put their questions to ChatGPT, Gemini, Perplexity and Google in English, French, German or Dutch, and each language has its own answers, sources and competitors. International AI search optimisation gets your company cited in every market you sell in, with one strategy and country-by-country tracking.

Discuss your international AI visibility See the method Run the free check

Aug 2024AI Overviews in the UK, the first European market
July 2026Aperçus IA in France, the last of the major markets
4 marketsthe UK, France, Germany and the Netherlands, each tracked in its own language

International

Why GEO works language by language

AI answers did not arrive everywhere at once. Google has shown AI Overviews in the UK since 15 August 2024 (PA Media), in Germany, Austria and Switzerland since 26 March 2025 (Google), in the Netherlands since 20 May 2025 (Google) and in France only since 22 July 2026 (Next). Each of your markets is at a different stage.

Above all, every language has its own answers. Ask ChatGPT the same question in English, French and German, and the companies it names are often different, because the assistant draws first on sources written in the language of the question. A company that is highly visible in the UK can be missing from German answers, and the other way round.

International GEO, also called international AI SEO or multilingual AI search optimisation, organises this visibility market by market: the questions your buyers ask in each language, the sources AI assistants consult in each country, and a single company identity, consistent across all your languages.

International AEO takes it one step further: making your pages the direct answer in each language, the one Google quotes in its AI Overviews, its Übersicht mit KI, its AI-overzichten or its Aperçus IA. I work on both together. I am a native French speaker and also work in English and German, as well as in Dutch in writing.

What makes a company readable by AI in several languages

The same name, description and contact details in every language.
Pages written for each market, linked to one another with hreflang tags.
Structured data that describes the company, its services and its countries.
Local sources that mention you in each country.
Precise answers to the questions people ask in each language.

Timeline

AI in search, country by country – International GEO

The dates on which Google launched its AI-generated answers, and OpenAI its ads in ChatGPT, in your four main markets:

Launch dates of AI Overviews, Google's AI Mode and ChatGPT Ads in the United Kingdom, Germany, Austria, Switzerland, the Netherlands and France
Country	AI Overviews (Google)	AI Mode (Google)	ChatGPT Ads
United Kingdom	15 August 2024PA Media	28 July 2025Google	6 June 2026PPC Land
Germany, Austria, Switzerland	26 March 2025Google	8 October 2025Google	24 August 2026OpenAI
Netherlands	20 May 2025Google	October 2025Google	24 August 2026OpenAI
France	22 July 2026Next	22 July 2026Next	24 August 2026OpenAI

Google calls its AI Overviews ‘Übersicht mit KI’ in German, ‘AI-overzichten’ in Dutch and ‘Aperçus IA’ in French.

Sources

AI sources change with the country – International GEO

To answer, AI assistants draw on what the web in each country says about you. The directories, review platforms and media that count are not the same from one market to the next:

UK and Ireland

Companies House, Yell, Trustpilot, Feefo, and G2 or Capterra for software.

France

Pages Jaunes, Kompass, Societe.com, Google reviews and the French trade press.

Germany, Austria, Switzerland

wlw (Wer liefert was), Gelbe Seiten, Trusted Shops, ProvenExpert and a complete Impressum.

Netherlands and Flanders

The KvK and KBO registers, Kiyoh, Trustpilot and the Dutch and Flemish trade press.

Method

My international GEO and AEO method – International GEO

01
Markets and languages
The countries you sell in, your buyers' languages and the assistants they use: we set the priorities together.
02
Questions by language
30 to 50 questions per market, taken from keyword research in each language rather than translated word for word.
03
AI answer audit
ChatGPT, Gemini, Perplexity, Copilot and Google, questioned in each language: who gets cited, from which sources.
04
One entity, four languages
Your company described the same way everywhere: pages, hreflang, structured data, profiles and directories.
05
Content and local sources
Citable answers in each language and a presence on the sources AI assistants consult in each country.
06
Tracking by market
Every month, the same questions in each language: your share of citations, country by country and assistant by assistant.

International AEO

Become the answer in every language – International GEO

International AEO makes your pages the direct answer in every language you sell in. Google builds its AI Overviews from short, verifiable passages and lists the source pages beside the answer: in English in the UK, in German in the Übersicht mit KI, in Dutch in the AI-overzichten and in French in the Aperçus IA.

I structure each version of your pages as an answer: the question as people type it in that country, a one- or two-sentence answer, then the detail, with marked-up FAQs, tables and sourced figures. Questions do not translate: people do not look for a supplier in the same way in Manchester, Lyon, Munich and Utrecht.

Multilingual tracking

AI visibility that changes with the language – International GEO

Every month, I put your questions in each language to ChatGPT, Gemini, Perplexity, Copilot and Google, and note the share of answers that cite your company. The matrix shows at a glance where you are already recommended and where local competitors take your place.

Each month's priorities follow from this matrix: a language to strengthen, a source to secure in one country, a page to rewrite for one assistant.

Discuss your international GEO strategy

Deliverables

What you receive – International GEO

AI visibility audit by country
What ChatGPT, Gemini, Perplexity and Google say about you in each language, compared with your local competitors.
International GEO and AEO action plan
The pages to create or adapt for each market, the structured data, the hreflang tags and the sources to secure.
Citable content and llms.txt
Answers in each language, marked-up FAQs and a description of your company for AI assistants.
Monthly multilingual tracking
The language-by-assistant matrix, how it changes and next month's priorities.

Countries

GEO, market by market – International GEO

Each market has its own page, with its key dates, its sources and its particularities:

Your point of contact

Antoine Sanières

International SEO, GEO and AEO consultant

Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.

I personally handle your visibility in AI answers in English, French, German and Dutch: content, structured data and the sources AI assistants cite, country by country.

Discuss your project More about me

FAQ

Your questions – International GEO

What is international GEO?

International GEO, or international AI SEO, aims to get your company cited by ChatGPT, Gemini, Perplexity, Copilot and Google in each of your markets, in your buyers' language. It builds on solid international SEO and on tracking AI answers language by language.

What is the difference between international GEO and international AEO?

GEO aims for citations in the answers of AI assistants; AEO aims for the direct answer that Google shows at the top of the page in its AI Overviews, or that a voice assistant reads out. Internationally, both are worked on in each language. The principles are explained on my GEO and AEO page.

Does ChatGPT answer differently depending on the language?

Yes. AI assistants answer in the language of the question and rely mostly on sources written in that language. The same question asked in English, French or German often brings up different companies, which is why I measure your visibility language by language.

Is translating my website enough to be cited by AI abroad?

Rarely. A word-for-word translation keeps the questions of your home market, while buyers abroad ask different ones, in different words. You need pages written for each market, linked by hreflang tags, and local sources that mention you. I adapt your content with my multilingual SEO content service.

Are AI Overviews available in all my markets?

Yes, in all four main markets: since 15 August 2024 in the UK, 26 March 2025 in Germany, Austria and Switzerland, 20 May 2025 in the Netherlands and 22 July 2026 in France. Google's AI Mode followed: July 2025 in the UK, October 2025 in Germany and the Netherlands, July 2026 in France.

Which languages do you work in?

I am a native French speaker and also work in English and German, as well as in Dutch in writing. I cover the UK and Ireland, France and the French-speaking markets, Germany, Austria, Switzerland, the Netherlands and Belgium.

How do you measure AI visibility in each country?

Every month, I ask ChatGPT, Gemini, Perplexity, Copilot and Google the same questions, adapted to each market. I note who is cited, from which sources, and the share of answers that name your company, country by country and assistant by assistant.

Which market should I start with?

With the one that weighs most in your export revenue, or the one where AI answers have been established longest: the UK, then Germany and the Netherlands. France switched in July 2026 and is moving fast. The AI visibility audit shows where the gap with your competitors is easiest to close.

Can international GEO be combined with advertising in ChatGPT?

Yes. ChatGPT has shown ads in the UK since June 2026 and in 31 European countries since August 2026, including France, Germany, Belgium and the Netherlands. I can run ChatGPT Ads alongside your GEO work, so your company appears in the answer and just below it.

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