Multilingual website design

A multilingual website is won or lost at the planning stage. I design or rebuild your site so it gets found in every language, not just translated.

Discuss your website See the method Run the free check

4sites rebuilt for ABI Profils: France, Germany, UK, Belgium
21languages on this site, custom-coded and hosted on Cloudflare
1redirect plan per redesign, page by page

The context

Why plan ahead?

Add languages to an existing site as an afterthought and you often discover too late that the structure doesn't work: untranslated URLs, unmanageable hreflang tags, duplicate pages, or a language switcher that sends everyone back to the homepage. And a poorly prepared redesign can wipe out years of rankings in a few days.

I get involved before the design, so each language version has its own place, keywords and content, and I stay with you through launch until indexing is confirmed.

For which projects?

A British company launching a French or German version.
A European company launching an English site for the UK.
Redesigning a multilingual site, with a platform change.
A bilingual site growing to three or four languages.

Method

From structure to launch

01
Keyword research per language
The pages you need come from real searches in each country.
02
Structure
Usually subfolders (/fr/, /de/); country domains only for a strong local presence.
03
Translated URLs and hreflang
Every page lists all its language versions, including x-default.
04
Redirect plan
For a redesign, every old URL 301-redirected to its new page.
05
SEO checks and tracking
Checks before launch, then indexing and ranking checks in Search Console.

Deliverables

What you receive – Multilingual website design

Multilingual structure
Pages, translated URLs and target keywords for each language.
Redirect plan
An old URL → new URL file, ready to implement.
SEO sign-off
Hreflang, tags, sitemap and indexing checked before launch.
Site built or overseen
I build the site myself or guide your developer.

Examples

Websites I have worked on

Plastic profiles, 4 markets

ABI Profils

New sites for France, Germany, the UK and Belgium: new URLs, redirect plans and content managed every month.

4 sites relaunched

See the case study

Events, Lyon area

Walbeez

Site migration to Webflow, DNS settings and page-by-page rewrites, without losing existing rankings.

Revenue ×2 in one year

See the case study

This website

antonanton.fr

A static, custom-coded site in 21 languages on Cloudflare: hreflang on every page, a multilingual sitemap and structured data.

21 languages, 250+ pages

My tools

WordPress (WPML, Polylang)
Webflow Localization
Shopify Markets
Custom code
Cloudflare

Your point of contact

Antoine Sanières

International SEO, GEO and AEO consultant

Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.

I manage the multilingual structure of your website myself: URLs, hreflang, tags and content for each language, in your CMS or on a custom build.

Discuss your project More about me

FAQ

Your questions – Multilingual website design

Do I need a separate domain for each country?

Not necessarily. Subfolders (/fr/, /de/) on your main domain work very well and benefit from its authority. Country domains mainly make sense for a strong local presence.

Can I keep my current CMS?

In most cases, yes. WordPress, Webflow and Shopify handle multiple languages with the right settings; I first check that translated URLs and correct hreflang tags are possible.

Will a redesign cost me rankings?

It can, if old URLs aren't redirected. That's why I prepare a page-by-page redirect plan and check indexing after launch.

Do you build the site yourself?

I can, as with this site, or work with your agency or developer and provide the structure and SEO sign-off.

Will AI assistants be able to read my website?

Yes. From the first wireframe, I plan structured data (schema.org) for each language version, an llms.txt file and clear, fast pages that AI assistants can understand and cite. That is how this site is built.

Can't see your question? Ask me directly – I reply within one working day

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