Cup Concept: 149 keywords on Google France
Cup Concept makes, sells and rents reusable cups and tableware for events, festivals and stadiums, with a French subsidiary in Coupvray. Before investing further in France, the group wanted websites that were sound and measurable.
At a glance
- Client
- Cup Concept, French subsidiary (Coupvray)
- Sector
- Reusable cups and tableware
- Direction
- Germany → France
- Services
- SEO audit
- Technical fixes
- Content review
- GA4 and Search Console
- Start
- September 2025
- Key result
- 2 websites fixed in 6 days
- Websites
- cupconcept.com/fr-fr and the online shop
Background – Cup Concept: 149 keywords on Google France
Cup Concept sells in France through two websites: the corporate site and the online shop. Some of their content had been translated from German, and visits and conversions were not fully tracked. Before any new content, they needed a sound technical base and reliable figures.
What I did – Cup Concept: 149 keywords on Google France
- A crawl and full SEO audit of both websites: indexing, tags, performance, internal linking, alt text, hreflang
- Fixes to every issue found, directly in the CMS and the shop: titles, meta descriptions and headings, hreflang and redirects, Core Web Vitals and images
- A review of the French content to fix inconsistencies and loose translations
- Tracking set-up: Google Analytics 4, Search Console, Tag Manager and conversions, for forms and the shop
- A KPI dashboard (traffic, rankings, conversions) and a daily progress update
Goal – Cup Concept: 149 keywords on Google France
To give the French websites a sound, measurable base, so that every future piece of content counts. A typical example of my Germany → France work: discussions in German with the team, content checked by a native French speaker.
The results – Cup Concept: 149 keywords on Google France
Once the technical foundations were sound, the French section of the site gained Google rankings month after month, with a sharp acceleration in summer 2026. In the AI assistant answers analysed by Semrush, cupconcept.com is also the most cited source on its topics.
Source: Semrush, cupconcept.com/fr-fr subfolder, France database, 26 September 2026. Figures estimated by Semrush.
Your point of contact
Antoine Sanières
International SEO, GEO and AEO consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.
I led every project shown here myself, from the first call to the results.
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