ENGMAR: 6,488 keywords for the German market
ENGMAR, part of the Bonnefon group, designs welding fume extraction solutions near Nantes. I prepared its German website for the German-speaking market: a technical audit and fixes, research into 6,488 German keywords, a strategy report and a content plan for a year.
At a glance
- Client
- ENGMAR, Bonnefon group, Bouguenais
- Sector
- Welding fume extraction
- Direction
- France → Germany, Austria, Switzerland
- Services
- Technical SEO audit
- On-page fixes
- Keyword research
- Strategy report
- Content calendar
- Start
- 2026
- Key deliverable
- 6,488 German keywords
- Website
- engmar.eu/de
The company – ENGMAR: 6,488 keywords for the German market
ENGMAR designs and manufactures welding fume extraction solutions: extraction torches, extraction arms, extraction tables and walls, and industrial vacuums from the Cyclone range. The Bonnefon group company, based in Bouguenais near Nantes, targets workshops and manufacturers in German-speaking countries with the German version of its website.
Auditing and fixing the German website – ENGMAR: 6,488 keywords for the German market
- 85 meta descriptions, 64 titles, 13 H1s and 34 H2s rewritten in German, each with the page's main keyword
- 8 broken internal links repaired and 7 overlong URLs shortened, with 301 redirects
- Duplicate headings, canonical tags and image weights reviewed, taking the site's architecture into account
Keyword research for the German-speaking market – ENGMAR: 6,488 keywords for the German market
I sorted 6,488 German keywords into 15 categories that match ENGMAR's range, from Schweißrauchabsaugung to Industriesauger, separating brand searches and noting the intent: product research, purchase, comparison, standards, workplace safety.
The Excel file is bilingual: every German keyword comes with its French translation, so the team in France can use it straight away.
The report and the content plan – ENGMAR: 6,488 keywords for the German market
- A strategy report in French: the German-speaking market, seasonality, competitors, a category-by-category analysis and an action plan over three horizons, 0 to 3 months, 3 to 6 months and 6 to 12 months
- A content calendar of 22 actions from July 2026 to June 2027, with the target keywords for each page
- Presentation scripts in French and German for the meeting with the team
What it changes for ENGMAR – ENGMAR: 6,488 keywords for the German market
The German website is back on a sound footing, and the team knows which pages to create, for which searches and in which order, to become more visible to manufacturers in German-speaking countries.
Your point of contact
Antoine Sanières
International SEO, GEO and AEO consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.
I led every project shown here myself, from the first call to the results.
Is your website ready to go international?
Run the free 2-minute check: a score out of 100, your strengths and your three priorities for the market of your choice.
Run the free check
