Hotel Beaulac: from 1,700 to 20,000 visitors a month

Before / after – Hotel Beaulac: from 1,700 to 20,000 visitors a month

Sources: the hotel's Google Analytics 4 and Search Console.

What I did – Hotel Beaulac: from 1,700 to 20,000 visitors a month

• SEO audit of the three language versions and on-page fixes
• Keyword research per language, including Swiss German specifics
• Regular content in French, German and English
• Monthly tracking of rankings and traffic, with Geneva agency Affluence Marketing

Results

After three years of steady work, organic traffic grew from around 1,700 to 20,000 visitors a month, almost twelve times as many. New content was published every month in all three languages until October 2026.

What the client says – Hotel Beaulac

I've been working with Anton Anton on my hotel's SEO strategy for over a year, and the results are excellent! His expertise in search engine optimisation has clearly improved our online visibility […]

Aron Csiky · ★★★★★ Hotel Beaulac, Neuchâtel · Google review, translated from French

The Google Analytics figures – Hotel Beaulac

These figures cover all acquisition channels. They confirm the organic traffic trend: steady growth, month after month, driven by the content published in all three languages.

Source: the client's Google Analytics 4, accessed on 26 September 2026. Rounded figures. I do not quote Analytics growth percentages when the comparison period predates the start of tracking: they would be misleading.

The Search Console figures – Hotel Beaulac

For “rooftop neuchatel”, the hotel sits among Google's very first results, and searches such as “marché de noël neuchatel” or “restaurant neuchâtel bord du lac” bring visitors every season.

Source: the hotel's Google Search Console and editorial log, September 2026.