Micrel Medical Devices: three markets, one strategy

The company – Micrel Medical Devices: three markets, one strategy

Micrel Medical Devices designs and manufactures the Rythmic ambulatory infusion pumps, used for pain management, parenteral nutrition and treatment at home, among other things. The Greek company sells in many countries and relies on two multilingual websites.

Two websites, fixed in three languages – Micrel Medical Devices: three markets, one strategy

• Every technical issue from the audit fixed: hreflang, canonicals, tags, security headers
• French, English and German versions checked one by one

Three keyword studies, one per market – Micrel Medical Devices: three markets, one strategy

The German-speaking market, the French-speaking market and the English-speaking market outside North America do not search with the same words. The French péridurale déambulatoire becomes walking epidural in English and Walking-PDA in German, and French hospitalisation à domicile has no direct equivalent in Germany.

Over 4,600 keywords, around 958,000 searches a month in total, sorted by category, search intent and brand. After presenting the report, I added the leads suggested by Micrel's team: 1,428 more keywords, sorted with the same method.

The report and the content plan – Micrel Medical Devices: three markets, one strategy

• A seven-part strategy report: method, market-by-market analysis, competitors, cross-market comparisons, content plan and conclusions
• A content calendar of 144 articles, each with its keyword and search intent
• Optimisation of 24 existing pages, eight per language, scheduled from May to December 2026
• A KPI tracking template

What it changes for Micrel – Micrel Medical Devices: three markets, one strategy

Technically clean websites and one shared roadmap: the team knows what to publish, in which language and when, using each market's own vocabulary rather than translating from one country to the next.