UltraGrime: wipes that speak French and German
UltraGrime is the cleaning wipes brand of Nuvik, a Scottish company. As Digital Marketing Manager Europe, I developed the brand in France, Germany, Austria and Switzerland: brand catalogue, German blog, social media, product visuals and videos, in both languages.
At a glance
- Client
- Nuvik, UltraGrime brand
- Sector
- Professional cleaning wipes
- Markets
- France, Germany, Austria, Switzerland
- Role
- Digital Marketing Manager Europe
- Services
- Brand catalogue
- German blog
- Social media
- Product visuals
- Video
- Trade shows
- Voice-over
- Period
- 2022 to 2023
- Website
- ultragrime.fr
The brand – UltraGrime: wipes that speak French and German
UltraGrime makes XXL cleaning wipes for hands, tools and surfaces, mainly for tradespeople and construction professionals, along with wipes for barbecues and pets. The brand belongs to Nuvik, based in Peterhead, Scotland, and supplies France from a French warehouse.
My role – UltraGrime: wipes that speak French and German
As Digital Marketing Manager Europe at Nuvik, between Peterhead and France, my brief was to develop UltraGrime in France, Germany, Austria and Switzerland, with a digital strategy for each market and materials adapted to each language.
What I did – UltraGrime: wipes that speak French and German
- The brand catalogue in German (32 pages) and the brand book in French (32 pages), along with sales presentations adapted to each market
- Blog articles in German, for example on the barbecue wipes and the multi-purpose wipes for construction professionals
- Social media in French and German, including Instagram giveaways for @ultragrimefrance and @ultragrimedeutschland
- Product visuals in French, video content and preparation for trade shows
- French voice-over recordings for the brand, in my own voice
What the client says – UltraGrime: wipes that speak French and German
Antoine is very responsive! He makes working together simple and efficient.
Stacey Argaud · Nuvik Ltd (UltraGrime) · Malt review, October 2023, translated from French
Your point of contact
Antoine Sanières
International SEO, GEO and AEO consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.
I led every project shown here myself, from the first call to the results.
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