Protilab: first Germany, now the Netherlands
Protilab, a dental laboratory in the Minlay group, works for dental practices in France, Germany and the Netherlands. I built its visibility on Google in Germany, and I am now doing the same in the Netherlands.
At a glance
- Client
- Protilab (Minlay group)
- Sector
- Dental laboratory
- Markets
- Germany, Netherlands
- Services
- SEO audit
- Keyword research
- Strategy report
- Monthly content
- KPI tracking
- Start
- 2025 · Netherlands ongoing
- Key result
- 2 markets: Germany first, now the Netherlands
- Websites
- de.protilab.com · nl.protilab.com
The company – Protilab: first Germany, now the Netherlands
Protilab designs and makes dental prosthetics for practices: zirconia crowns, occlusal splints and veneers, with a digital workflow that starts from the intraoral scan. Part of the Minlay group, the laboratory is headquartered in France and also serves dentists in Germany and the Netherlands.
The German project, end to end – Protilab
- A technical SEO audit of the German website, then fixes to on-page issues: tags, thin content, canonicals, redirects, internal linking, security headers
- KPI tracking and a comparison with five competing laboratories in Germany: traffic, backlinks, shared keywords
- Research into more than 1,200 German keywords, sorted by the real searches of dentists, including patients' free choice of laboratory, something specific to Germany
- A strategy report of around twenty pages: content to optimise, content to create, and market specifics such as the high density of dentists and the culture of prevention
- A monthly package: four SEO pieces a month (pages and blog posts), a monthly KPI file and a video call
This project is complete: the German website has a sound base and a content strategy built for its market.
In the Netherlands, the same method – Protilab
I am now applying the same method in the Netherlands: Dutch keyword research before the new website launched, an SEO audit after it went live, then a monthly retainer. Every month I write four SEO pieces for dentists in Dutch, with a French translation for approval by Protilab France.
The results – Protilab: first Germany, now the Netherlands
Over the last six months, the German website's estimated organic traffic has been rising steadily.
Source: Semrush, September 2026.
Your point of contact
Antoine Sanières
International SEO, GEO and AEO consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.
I led every project shown here myself, from the first call to the results.
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