Protilab: first Germany, now the Netherlands

The company – Protilab: first Germany, now the Netherlands

Protilab designs and makes dental prosthetics for practices: zirconia crowns, occlusal splints and veneers, with a digital workflow that starts from the intraoral scan. Part of the Minlay group, the laboratory is headquartered in France and also serves dentists in Germany and the Netherlands.

de.protilab.com · nl.protilab.com

The German mission, end to end – Protilab: first Germany, now the Netherlands

• A technical SEO audit of the German website, then fixes to on-page issues: tags, thin content, canonicals, redirects, internal linking, security headers
• KPI tracking and a comparison with five competing laboratories in Germany: traffic, backlinks, shared keywords
• Research into more than 1,200 German keywords, sorted by the real searches of dentists, including patients' free choice of laboratory, a German specificity
• A strategy report of around twenty pages: content to optimise, content to create, and market specifics such as the high density of dentists and the culture of prevention
• A monthly package: four SEO pieces a month (pages and blog posts), a monthly KPI file and a video call

This mission is complete: the German website has a sound base and a content strategy built for its market.

In the Netherlands, the same method – Protilab: first Germany, now the Netherlands

We are now applying the same method in the Netherlands: Dutch keyword research before the new website launched, an SEO audit after it went live, then monthly support. Every month we write four SEO pieces for dentists in Dutch, with a French translation for approval by Protilab France.

The results – Protilab: first Germany, now the Netherlands

Over the last six months, the German website's estimated organic traffic has been rising steadily.

Source: Semrush, September 2026.