Off Axis: +43% Google clicks, summer on summer
Off Axis, on the shores of Lake Geneva, sells MasterCraft boats, runs wakeboard, wakesurf and water-ski sessions, and has an online shop for accessories.
At a glance
- Client
- Off Axis, Lutry (Lausanne)
- Sector
- Water sports, leisure
- Services
- SEO audit
- Technical fixes
- Daily updates
- Start
- 2025
- Key result
- 6,910 Google clicks
- Website
- offaxis.ch
Before / after – Off Axis: +43% Google clicks, summer on summer
+43% summer on summer
+63% over the same period
20252026
Source: Off Axis' Google Search Console, retrieved on 30 October 2026.
What I did – Off Axis: +43% Google clicks, summer on summer
I first carried out the website's SEO audit. Then, over four days, I fixed every technical and SEO error it found, directly on the website. Each evening the team received the updated audit in Excel, to follow progress point by point.
The results – Off Axis: +43% Google clicks, summer on summer
From late May 2025 to September 2026, the website earned 6,910 clicks and 221,000 impressions in Google, with an average click-through rate of 3.1%. In 2026, impressions and clicks are clearly trending upwards.
Source: Off Axis' Google Search Console, September 2026.
Summer on summer, the website now gets 43% more clicks from Google. I deliberately compare the same months year on year: for a water sports business this seasonal, it is the only comparison that holds up.
Source: Off Axis' Google Search Console, July to September 2025 and 2026, data retrieved on 30 October 2026.
Why start with the technical side – Off Axis: +43% Google clicks, summer on summer
A website that sells boats, sessions and accessories has many pages. As long as technical errors slow down their crawling and indexing, every new piece of content earns less: fixing them first is the most profitable investment.
Your point of contact
Antoine Sanières
International SEO, GEO and AEO consultant
Based in Pantin, on the edge of Paris, I am a native French speaker and also work in English and German, as well as in Dutch in writing. I hold two master's degrees, in international business and in digital marketing, and since founding Anton Anton in 2023 I have completed more than 100 projects for French and international companies.
I led every project shown here myself, from the first call to the results.
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