Compagnons IA: AI in the language of the building site

The company – Compagnons IA: AI in the language of the building site

Compagnons IA is two partners, one looking after clients, the other after the technology. They install AI tools in building firms: tender monitoring, quotes, invoices, emails, site reports. Their clients spend their days on site and have no time to become AI experts.

The challenge – Compagnons IA: AI in the language of the building site

Talking about AI to electricians, plumbers or joiners without losing them in jargon. The website had to show in concrete terms what the tool does with their week, stay honest about what already works and what is still being built, and make them want to spare twenty minutes for a conversation.

What I did – Compagnons IA: AI in the language of the building site

• A simple, warm art direction: big headings, site-safety yellow and a little character in a hard hat who follows visitors from section to section.
• An animated scene with six tasks: a tender, an invoice, a client's email, a blurry site photo, a file of handover and safety documents (DOE, PPSPS), a report. Each lands on the desk with a clear status: done, request sent, to check or to decide.
• Three animated demos, from 45 seconds to a minute, using fictitious data clearly labelled as such.
• An interactive hours calculator: tick your tasks, enter your hours, and the estimate is worked out in the browser, with nothing sent. One click carries the answers over to the meeting request.
• A booking page that answers business owners' questions: software, team training, time commitment, data, AI mistakes, price and lead times.
• Structured data for the company, an llms.txt file and a sitemap, for Google and AI assistants.
• A fast site hosted on Cloudflare, with no cookies or third-party scripts, animations that respect the ‘Reduce motion’ setting and a button to pause the character.

Demos that say what already exists – Compagnons IA: AI in the language of the building site

Each demo states its status. The Marchés tool, which already works, is presented as such: it finds tenders, summarises the tender documents and prepares the bid file. Site feedback and email sorting are shown as possible examples, with fictitious data. Prospects know exactly what they are looking at.

What the website changes for Compagnons IA – Compagnons IA: AI in the language of the building site

The website is designed so that a building contractor understands within seconds what AI could do with their week, in their own words. They see the tool at work, estimate the time at stake themselves and arrive at the first meeting knowing what they want.

The site is live at compagnons-ia.com.