Ballpoint: cyber news, one carousel at a time

The company – Ballpoint: cyber news, one carousel at a time

Ballpoint is a Paris-based offensive security firm, certified to ISO 27001: penetration testing, red teaming, cloud and Active Directory security reviews, code audits, incident response and training. It also develops Trapster, its own tool that detects attackers with decoys.

A recognisable format – Ballpoint: cyber news, one carousel at a time

Each carousel starts from a news story: an attack, a vulnerability, a study or a decision by the authorities. It runs to seven to ten visuals: an ‘Actualité’ cover with the article's title, source, author and date, the explanation, and a final page inviting readers to follow Ballpoint on LinkedIn.

What I did – Ballpoint: cyber news, one carousel at a time

• Research: stories from the French and English-language press and from security researchers, from Wired and eSecurity Planet to Le Monde Informatique, Ouest-France and ZATAZ
• Choosing the topics and writing the copy in French: QR code attacks, ransomware, password vaults, captchas, the year's trends
• Designing the carousels in Ballpoint's brand style
• French voice-over recordings for Ballpoint, in my own voice

What it changes for Ballpoint – Ballpoint: cyber news, one carousel at a time

For sixteen months, Ballpoint's LinkedIn page had a regular feature: sourced, easy to read and free of jargon. It shows the firm's expertise and gives readers a reason to follow the page.